Exercising my ability to start from scratch with an idea, and expand into a detailed and comprehensive pitch and business plan. Including a focus on maintaining brand identity, internal and external communications, creative direction, and positioning within existing industries.
All companies and/or projects listed below are pitches and reports for potential start-up companies, not licensed active businesses.
It all starts with an idea.
Strategic Branding Portfolio
Sun SPOT
SUN SPOT is a sunset forecasting digital platform for “picture-perfect” memories without hassle. Specially designed for photographers, event planners, community organizers, and sunset lovers, the service that we provide allows for convenient, accessible, and informed experiences with sunsets in nature. Imagine a world where the scenery matches the magic of your experiences every single time. SUN SPOT is a sunset forecaster that uses real weather data to provide accurate sunset quality forecasts tailored to your specific location, as well as future forecasts so users can plan for a breathtaking sunset coming up in their area.
Goal For The Project: As a photographer and Southern California native, I know personally how disheartening it is to plan an event to then be met with an anticlimactic sunset. Timing is everything in our contemporary and fast-paced world, therefore the sunset needs to be made punctual and dependable to fit our modern needs because disappointing sunsets don’t allow us to fully enjoy the moments that we are in. SUN SPOT solves this issue entirely and offers new features to enhance your work and personal life by allowing confident and rewarding sunset adventures.
Outcome: SUN SPOT is now a published digital platform that can be accessed by anyone internationally for personalized sunset quality forecasts. By conducting in-depth secondary research, observations, expert and user interviews, extensive prototype testing, and competitive analysis, I have found that SUN SPOT is an innovator in its industry. Unlike competitors, SUN SPOT includes full transparency with its users on where our data is coming from and why it works. By providing a free and curated user-friendly alternative to existing services, whether for work or leisure SUN SPOT is the future of experiences with sunsets in nature.
Dive into our detailed pitch deck to see who we are, what we do, what we believe in, and why we are the perfect addition to your sunset experiences whether for professional work or personal betterment.
-Download Pitch Presentation(2024)
-Download Pitch Presentation Draft(2023)
RECIPROCITY is the biodegradable packaging alternative of the future. Starting in 2023 this has been an ongoing business investigation into the future of innovative sustainable products in manufacturing and production.
RECIPROCITY is an eco-conscious and ethically forward packaging company offering sustainable packaging alternatives for big and small e-commerce businesses. Our products are biodegradable and dissolve just in contact with water, making them extremely user-friendly and simple to dispose of.
Goal For The Project: Combat waste from plastic packaging in shipping and e-commerce industries using innovative existing technology to provide convenient and affordable solutions that allow companies to easily boost brand reputation surrounding sustainability and improve their environmental impact.
Outcome: This experience allowed me to completely conceptualize a business that could exist down to the business plan, brand identity, partners, prospective clients, pitch for capital, and marketing strategy. This exercise tells the most successful story of what I am capable of as a brand strategist and creative thinker.
Dive into our detailed pitch deck to see who we are, what we do, what we believe in, and why we are the perfect partner for your business.
-Download Pitch Presentation(2024)
-Download Pitch Presentation Draft(2023)
-Download Brand Proposal Statement
reciprocity
Objects & Memory
Objects & Memory is a comprehensive research investigation about how our memories affect our understandings, perceptions, and uses of everyday objects.
In this project I engaged in rigorous field research, conducted my own surveys and interviews, and concluded with creating a platform for which to present my findings.
Goal For The Project: Objects & Memory is a comprehensive research investigation about how our memories affect our understanding, perceptions, and uses of everyday objects. It investigates how shared moments of accidental nostalgia or memories with an everyday object are formed and if there is a way to study their creation. The goal was to create a detailed research report and booklet that would be sold online and in physical retailers such as Amazon and Barnes and Nobles, while also being distributed to high school and university level students studying psychology and/or design.
Outcome: This project proved my hypothesis true, backing it by various research methods, synthesis approaches, and iterative processes. It showcases my ability to do strong and proactive research, unify and condense all that data into a platform, and market and design what a platform for research would look like.
Below includes pages from the booklet as well as my research report, that showcases my ability to gather, synthesize, and format information into a digestible and sophisticated product.
Tric Exit
TRIC EXIT is a fashion label, artist’s collective, and hub of collaboration where creative individuals come together to experiment and run wild.
This idea came to fruition starting in 2022 and has since been an ongoing exercise in creating a fashion label and collaboration space in New York City.
Goal For The Project: TRIC EXIT embraces everything weird/unusual and encourages customers and team members to dive deep into their unique sense of style, art-making, and expression. The brand goals would include private art shows, workspaces, and events while also having an active ready-to-wear collection available to customers at any time. In this project, the intended goal was to create a cohesive original brand concept, visual merchandising, and marketing strategy.
Outcome: A developed brand strategy, narrative, value set, mission, and story based on my own personal interests in fashion expression, experimentation, styling, and creativity. This was also aided by a established logo design, moodboard, developed mock-up rendering of a window display, signage and promotional materials, and plans for product offerings and possible brand partnerships.
The deck below includes the final pitch for creative direction and general brand story of TRIC EXIT.
